Brand Designer of Supplements, Wellness & Pharmacy
I design supplement and wellness brands across the whole category — premium wellness, performance nutrition, holistic pharmacy, healthcare tech. Every project on this site looks like that brand, not like my portfolio. The brief shapes the work. Never the other way around.
What does it mean to be brief-first?
I’ll never forget my first (and last) interview at a big design agency. After three rounds of screenings, the CCO was picking through my portfolio with a fine-toothed comb. Her first comment? “I just can’t seem to pin your design style down. You’re all over the place.”
Obviously, I didn’t get the role. But it made me realize what my fluidity could bring to an industry rooted in “style.” Every creative brief is different. Why shouldn’t a portfolio built on versatility look different too?
I work brief-first. The brand shapes the work. Never the other way around.
What “Brief-First” Actually Looks LikeI’ve Worked With Brands Sold In
Each of these case studies represent eight distinct categories: premium DTC wellness, sports nutrition & performance, adventure & lifestyle, holistic pharmacy, healthcare tech, pet wellness, beauty, and B2B contract manufacturing. All designed by the same designer (me). And all of these look nothing alike (which is the point).
This Is Where Projects Begin
Ready to jump in or need to learn more? Let’s start by having a casual, no pressure chat. I consider this call kind of a cross between a speed dating appointment and a brain dump strategy sesh. I want to get to know you, your project, what inspires you, and what you need from me. Together, we are going to feel each other out and see if we could make great partners.
No need to come to this call with polished thoughts. You can come with focus group data and color-coded notes, or just ideas scribbled on the back of junk mail. I can roll with either.
Let’s Make Sure I’ve Got It Right
With everything you fed me, I build a moodboard. Color, type, logo direction, packaging cues, the whole vibe. Pinned to one page so we can both stand back and see whether the brand we talked about and the brand we’re making are the same thing.
Does it capture what you described? Perfect. From here I take the moodboard, my notes, and a fresh cup of coffee, and start making the magic happen.
Now I Get To Work
A little tedious, a lot of fun: this is where we fine-tune. I’ll ship you my 2–3 strongest concepts, and you’ll send me your reactions. What resonates? What doesn’t? What does your gut say? Give it to me straight—direct feedback gets us there faster.
Usually 2–3 rounds and we’ve landed somewhere you love. The brand in your head and the brand on the screen finally match.
Signed, Sealed, Delivered: It’s All Yours
You walk away with the full brand kit. Logo files in every format, brand guidelines, packaging dielines, social templates, every render we built along the way. Everything labeled, organized, and ready to hand to a printer, a developer, a CMO. Whoever needs it.
Need a copilot for what comes next? Packaging refreshes, new product launches, the random Tuesday where your social manager needs a graphic by five. Put me on retainer. I’ll keep your visuals fresh and on-brand for as long as you’ll have me.
HIGHLY RECOMMEND — Professional, talented, kind, effective communication. Courtney was a business saver, quite literally. From designing our product, with precision and taking all the vision of the owner to life… to recommending and helping in other areas that the business owner needed assistance as it was the first time in the industry. Absolutely the best!
Akifa K.
AI Advisor + Healthcare + Attorney | Qodiva Owner
Courtney has worked with us as both an employee and as a contractor. She dedicates herself to her work and clients to ensure that they are getting high quality work done on time. In her time with our firm, she helped take our marketing to the next level and continues to do that as a contractor with us now. I highly recommend Courtney to anyone looking for someone to help improve their marketing processes or design work.
David B.
Attorney at Saalfeld Griggs, P.C.
Courtney is a dedicated professional and brings not only exceptional talent to her work, but a very clear understanding of the audience and objectives of each project she manages. Her attention to detail and organized approach is also a tremendous asset when multiple projects are in front of her. An absolute pleasure to work with!
Tina M.
President, Tina Mori & Associates, LLC
I had the pleasure of working with Courtney both as an employee of our firm and currently as she works as an outside marketing specialist and consultant. While an employee, she ran our firm’s marketing efforts meticulously, and as a consultant she has crafted amazing designs and collaborated on a number of our marketing campaigns. Courtney is thorough and her ability to manage different needs and personalities, and develop creative and amazing solutions, while exceeding expectations, are the key reasons we continue going back to her. I highly recommend working with Courtney if you want a quality product completed in a timely fashion.
John G.
Firm Administrator at Pierce Davis & Perritano LLP
Courtney is the person that you want on your team. Not only does she provide a welcoming environment she is also one of the most hard working people I know, which creates an unbeatable combination. Her dedication to any project she works on is admirable. No matter how busy she was, she was always willing to take a moment to help someone else despite how seemingly small the task was.
She is truly a great addition to any team and someone who stands up for what they believe in.
Abby O.
Customer Service at Mt. Angel Vitamins
I worked alongside Courtney when she was at Highland Labs for a few years. During this time, we had the opportunity to collaborate and work with many customers and projects together. Courtney is an intelligent & diligent person who is always striving to be the best at whatever she does. She’s confident and competent and makes everyone feel at ease. She is/was always someone I could count on when we worked on projects together. She will bring value to any team who is lucky enough to have her.
Jeremiah C.
Sales Manager at Highland Laboratories
